Sofia the First Wiki
Craiggerber
Craig Gerber
Born January 12, 1971
Nationality American
Occupation Producer, screenwriter, director, storyboard artist
Years 1994–present

Craig Stuart Gerber (born January 12, 1971) is an American creator, writer, and executive producer of Sofia the First, Elena of Avalor, and Firebuds for Disney Jr. He also wrote the story for the Tinker Bell Disney film The Pirate Fairy. Gerber is often credited and praised for creating shows that deal with blended families, breaking gender stereotypes, difficulty fitting into society and representation of Latin culture.

His eldest son, Miles, who served as some inspiration in his creation of Sofia the First, has also provided a couple of small roles in the series. His middle child, Desmond, also provides voices in Elena of Avalor, most notably Mingo.

Career[]

Sofia the First[]

Nancy Kanter, a writer at Disney Jr., first approached Gerber to come up with an idea for a children's show revolving around a princess during her childhood. He was determined to give a modern spin of the classic "fairy tale" element of the pitch. Thus, creating Sofia the First. When Gerber was stuck in traffic while driving in Los Angeles, he immediately looked back at his childhood and found inspiration from his own home life to create a show with a family that many children could identify with. Growing up in a stepfamily, he wanted to emulate how normal this type of situation for people is. He provides the young princess with a stepsister, stepbrother, and stepdad; something that is a new territory for her. Gerber's then three-year-old son, Miles, was also an influence for him, constantly making believe, sometimes even as a princess, which led him to provide a character that he could relate to.

Gerber designed Princess Sofia to be a role model for both boys and girls. Kind, courageous, bold, and curious were just a few of the qualities Gerber wanted to give Princess Sofia in order to make a positive character. Another important element he wanted to provide her with was to make her flawed. Sometimes she could mess up dealing with issues of sibling rivalry, sharing, or trying new things. This was a very important message Gerber wanted to provide to his young viewers.

Elena of Avalor[]

Following his success with Sofia the First, Gerber went on to create Elena of Avalor. He was aware that there had been many Disney Princesses of character, but not one of Hispanic roots. Gerber was careful not to state what country she is exactly from, but rather incorporate the "influence" of the location.

When Sofia the First had first launched, there was some confusion as to whether Princess Sofia was the first Latina Disney princess or not. This derived from Sofia's mother, Queen Miranda, appearing to be Hispanic with darker skin and features. This was a false statement made by a producer which has since been disproven by Gerber and a few more members of the Sofia the First crew.

Writer credits[]

Total credits: 16.

Director credits[]

Roles[]

Sofia the First[]

External link[]